Tools to Build a Life Rich in Experiences and Die With No Regrets

Our entire lives, we are taught to measure our wealth in currency. But when we asked 20,000+ people aged 65+ what they valued the most in their life, none of them mentioned anything financial. The overwhelming majority stated things such as a family road trip, when they volunteered for a non-profit, when they learned to be a chef - their life experiences.

Our experiences are the real wealth of our lives. But if that’s the case, why aren't we taught how we seek out and invest in them above all else? Instead, we postpone our personal goals to "someday" and put them off until it’s too late.

What would your life look like if you became an expert in investing in your own life story?


Experiential Billionaire - The Book

Experiential Billionaire: Build a Life Rich in Experiences and Die With No Regrets by Bridget Hilton and Joe Huff


new product

Treasure Maps

A card deck of 52 thought experiments and exercises to identify, rediscover, and execute on your personal dreams and goals. Designed to do individually, with a partner, or a group.

Available Now

Life Experience Study


Experiential Toolkit

Download or Print

The Science Behind Experiences

Go Deeper

Start your path

Experience Guides

Read our FREE 50+ page guides on roasting your own coffee beans, learning to spearfish, playing your first game of chess, finding the Northern Lights, and more!

Build Your Life Story
About Us

Learn more about the inspiration behind the movement.